CRM & Digital Transformation - Core Platform Development
In the last five years the role of Customer Relationship Management (CRM) as a technology centerpiece within businesses has been secured. Some of the most successful firms listed on the NASDAQ today have invested huge sums into the CRM space, and are banking on the continued growth of this technology. Adobe has made several acquisitions, Salesforce and Microsoft continue to battle on for dominance, and many emerging players such as Hubspot present challenges in some areas.
So why has the CRM space become so competitive and so vitally important as a software application of choice for an app development company in Singapore regardless of size. The simple answer here is that marketing has transitioned very fast in recent years away from traditional channels and now relies predominantly on digital platforms and online channels. Personalized, targeted advertising is now a key pillar within the marketing strategy, and this advanced approach requires at its core a technology platform that can handle the job. A simple excel file or access database, connected to an email list is no longer a viable solution for marketeers. Neither is the alternate approach sometimes advocated by local software developers, that of developing an internal CRM software application, specific to the firms internal requirements.
With all the new bells and whistles that are required from a CRM software platform as standard these days the only sensible approach is to purchase a license from one of the market-leading players, developing any additional features on top. CRM suites such as Salesforce or MS Dynamics are incredibly powerful software applications and our recommendation to companies is to select one of these as a CRM and engage a software development company such as Red Sky Digital Singapore to modify it. This approach will provide the best possible speed of delivery, will ensure that software is future proofed against change, and with additional software added will offer a best of both world’s scenario. This is certainly in our eyes a case where reinventing the wheel is not the best approach.